A Coach’s Promotional Toolkit: USA Cycling Course

Learn how to effectively market your coaching business, attract new clients, and grow your brand recognition—with clear steps and practical tools.

Our course, “A Coach’s Promotional Toolkit,” teaches you how to build a smart, structured marketing strategy (just like a well-planned training program) and focus your efforts where they matter most. You’ll learn how to:

• Use Google Business Profile and Google Sites to improve your visibility and create a simple, effective website.
• Build partnerships with local clubs, shops, and events to expand your reach and grow your client base.
• Leverage insights from Dave Trendler, who has helped over 150 endurance sports coaches promote their businesses, including renowned experts like Joe Friel, Matt Fitzgerald, Matt Dixon, and Gale Bernhardt.
• Apply short-term, actionable strategies—the “workouts” of marketing—that help you make progress now and avoid common marketing pitfalls.

Whether you’re a social coach who thrives on events or a data-driven strategist who prefers behind-the-scenes tools, this course will show you to leverage the promotional approach that best fits your style – and avoid those that are least likely to pay off for your business. You’ll learn to treat marketing like a workout: stay consistent, focus on what works, and watch your coaching business grow.

How to Enroll

All USA Cycling courses are offered exclusively through USA Cycling’s online learning management system at learn.usacycling.org.

Questions? Contact Suzy Sanchez, Director of DEI and Membership Programs, at ssanchez@usacycling.org.